Chipotle launched a limited-edition temporary tattoo collection and a BOGO promotion to boost brand engagement. The company also introduced Adobo Ranch, its first new dip in five years. Analysts highlight Chipotle's superior unit economics and resilient traffic trends, though Redburn Atlantic initiated coverage with a Neutral rating. The stock rose 1.8% recently, aligning with broader market trends. Jim Cramer suggested Chipotle is making a comeback.