The North America BPO market, where the company operates, is forecast for significant growth. The firm is expanding its AI-driven services and recently showcased security leadership at a major conference. A key growth strategy is deepening its digital transformation partnership with Amazon Web Services. Despite a recent 2.8% weekly gain, the stock is down significantly year-to-date and over the past year, lagging the S&P 500. Analysts remain moderately optimistic about its prospects amidst a broader industry reset driven by AI.