The company has delivered strong performance with a 22% gain year-to-date and a 139.7% jump over the past three years, signaling investor optimism. This momentum is attributed to factors like shifts in consumer credit spending. Analysts remain moderately optimistic about its prospects, and prominent financial commentator Jim Cramer has been consistently positive, using the company as a proxy for consumer spending and praising its CEO. The firm also received positive recognition for creating the influential Small Business Saturday initiative.