The company, a seller of candles, scents, and soaps, is implementing a new strategy focused on long-term growth by marketing fewer products. It is betting on aspiration, influencers, and innovative product placement like train-station scent diffusers to drive future performance. In a significant insider move, an Independent Director has demonstrated confidence by purchasing 184 more shares of the company's stock, a positive signal often interpreted as belief in the firm's future value and strategic direction.