The company is expanding its retail partnerships, welcoming JMGO into its Canadian warehouses with a planned US entry by year-end. It is the third-largest US retailer, praised for its minimalist warehouse model and steady growth. While its stock has recently lagged behind consumer defensive peers, Wall Street remains optimistic. Analyst Jim Cramer reaffirmed it as one of the greatest long-term performers of all time, and it is considered a top non-AI stock by retail investors on Reddit for its long-term potential.