The company is partnering with Cineverse for the theatrical release of 'Return to Silent Hill,' featuring in-store promotions and exclusive rewards. However, it is planning to close a significant number of stores across multiple states by the end of January 2026. Over the past six months, the stock price has fallen to around $21, underperforming the S&P 500. Analysts are questioning whether its cash-heavy balance sheet indicates strength or a weak business model with limited growth opportunities.