Analysts at Rothschild Co Redburn maintain a negative stance on the airline, citing rising jet fuel prices and growing capacity as sector pressures. However, TD Cowen recently upgraded the company to Buy from Hold and raised its price target to $66 from $50, citing strengthening airline demand in 2026. The stock has faced recent declines, with a 5.5% drop over 7 days, but is included in a list of best stocks to hold for the next decade. Recent customer service policies have drawn negative attention.