The company is actively expanding through strategic fintech partnerships and new market initiatives. It is digitizing payments for 350,000 beauty salons to unlock SME growth, released a cybersecurity survey for Latin America, and partnered to launch a Bitcoin rewards debit card. Its latest forecast predicts a steady 2025 holiday season for European retailers. While shares showed recent weekly gains of 2.7%, they are down 4.8% over the past month, reflecting a mix of market optimism and caution about its current valuation.