The company is scheduled to report Q4 earnings, with analysts expecting strong results driven by growth in live sports and advertising. Its ad-supported tier is surging, and ad revenue is projected to become its primary revenue driver by 2026. However, the stock has been trading near lows not seen since last April, and a major investment bank recently lowered its price target while maintaining a Neutral rating. The company is also reportedly involved in a potential, but politically complicated, acquisition of Warner Bros. Discovery.