The company's stock recently underwent a 10-for-1 stock split, which historical trends and Wall Street analysts suggest could push its share price higher. It is involved in the bidding for Warner Bros. Discovery assets. Financial performance is strong, with accelerating ad revenues and a successful live content strategy outperforming rivals. Morgan Stanley maintained a Buy rating with a $150 price target, citing positive momentum. The Q4 content slate features major releases like the Stranger Things finale, though it faces margin pressures and increased competition.