The company faces a 10% revenue decline in China but is implementing a sport-led innovation strategy and a global playbook to restore momentum. While it has underperformed the Consumer Staples industry and trailed the market over the past five years, analysts are cautiously optimistic about its prospects. The broader US footwear market is projected to grow significantly from $105.54 billion in 2024 to $139.03 billion by 2033, driven by athletic footwear demand, brand partnerships, and e-commerce growth, providing a favorable industry backdrop.