The company's stock has been relatively stagnant, up only 0.6% in the past week but down 3.0% over the past month and 5.5% over the past year, underperforming the broader market. This comes as investors react to shifting consumer staples sentiment. However, analysts remain moderately optimistic about the stock's future prospects. The company has deepened its partnership with Celsius Holdings and added Rockstar Energy to create a comprehensive energy portfolio, positioning itself in the growing performance-energy segment.