The company's stock experienced significant volatility driven by analyst reports on its advertising business. It fell sharply after RBC Capital Markets cited challenging feedback from small and medium-sized business ad agencies, indicating potential headwinds in a key growth area. However, the stock also received a boost from Evercore ISI initiating coverage with an Outperform rating and a $320 price target, citing advertising growth and AI potential. The company also announced a strategic partnership with Emplifi to integrate its API for marketing analytics.