Spotify announced it will raise the price of its Premium subscription in the U.S., Estonia, and Latvia to $12.99 per month starting in February, marking its third price increase in three years. The company is also expanding its video podcast monetization tools and focusing on AI features to combat user fatigue and drive growth. While one analyst lowered the price target, shares rose slightly in premarket trading following the announcement, as the move is seen supporting revenue amid slowing growth.