The company's fair value estimate has been raised by analysts. There is significant acquisition interest, with Paramount Skydance, Netflix, and Comcast having submitted initial bids to buy all or part of the studio. The company has now told these corporate suitors to return with revised and better offers. This renewed bidding activity and strategic review have caused the stock to gain, with its market capitalization increasing by a substantial amount last week, rewarding its large base of institutional investors.